If you want to jump on the SMS marketing bandwagon, you will need to take inspiration from somewhere. Here's a great article that goes over 31 examples. Whether you are enticing your subscribers with a rebate coupon or some other virtual content offer, there's definitely something for every kind of business here. If you'd rather stick with traditional email with a rather longer feedback loop, you will need to monitor your campaigns seriously. Here's 5 SaaS tools that allow you to ensure that you to track the behavior of your clients and maintain a comprehensive visibility over your campaigns.