We all know the advantages of automating work threads and using existing data to validate and enrich ongoing processes. Google and other big tech brought automation to the masses; it provides the power of automation to every user of Gmail automatically. However, as noted in Why You Should Never Send Your CV via Gmail, automation also get in the way. The same way auto-correction works on your phone (which is a form of user interface automation), it can work for and against you, depending on the context. It's a stark reminder that no technology has only positive outcomes. Whenever you're using embedded tech, you must weight every aspect of the said technology, along with their ramifications.