Opening the Mailman's bag
When the moon beats on the mountain
Little girl, I'll be on my way
I'm gonna roam this highway
Until the break of day
-- Big Bill Broonzy
The Mailman is still on vacation, enjoying time at the beach and sipping cocktails. In his mind. In real life, he's busy programming and managing life's endless string of events, all the while keeping up with the important bits of news in the world of email marketing. Here are the 5 most popular items according to our followers.
How to really build a UTM. Are you sure you already know?
Informing your brand’s strategy through real site and advertisement data can give you the edge you need over your competitors. Track real-time information and make fast changes to constantly stay at the top of your game. Don’t wait for a poorly-designed PPC ad campaign to fail before making a change. Instead, use Google Analytics and UTM code tracking to detect potential pitfalls as they occur, and make changes to boost the effectiveness of your efforts.
The Price is Right. Jeopardy! Survivor. The Amazing Race. Match Game. Who Wants to be a Millionaire. Your marketing emails.
You enter your email to see your results and it takes you to a landing page with your results. We also have an email sequence set up for each one.
To sign up, simply enter your name and email. Why isn't that working? Maybe people need a little foreplay? Let's see...
Creating a sign up form is easy. Getting users to fill it out is difficult. But all good sign up forms tend to:
- Be clear and concise
- Ask for the right information
- Avoid exhausting the user with too many fields
Your keys to business success are in the mail. PIck them up before we return them to the sender.
Randomness, and tinkering and trial and error, play a big part in making Black Swan marketing events happen. You can’t know exactly how they happen. But, you can create the conditions for these events.
If you're asking for money, you better know the right way to do it. Otherwise you'll get rejected and ignored. A look at what needs to be done.
So for all your non-appeal emails (thank-you emails, transactional emails, welcome emails, registration confirmations, etc.) consider adding a link to donate in the footer of your email. This can be as simple as a statement about your mission and a small donate button or link to your website.