Opening the Mailman's bag
The Mailman is on vacation, enjoying time at the beach and sipping cocktails. That didn't stop him from reading about the important bits that keep popping up in the world of email marketing and such. Here are the 5 most popular items of the week, at least according to our followers.
AI is taking over the world. Okay, that's not remotely true: just another scare tactic from the guys in the data analytics department. But take a peek at what's coming anyway.
Artificial intelligence and machine learning algorithms are becoming an important part of the email marketing strategy. In the upcoming years, we are going to witness more AI and machine learning applications in the email marketing strategies.
Nonprofits live (and die) by and with their email subscribers. Don't let it dry out. Here's a few tactics you should be aware of.
Encourage your subscribers to share fundraising campaigns with their network thus increasing the exposure your nonprofit receives. Just because events happen “offline” doesn’t mean you can’t use them to create more opportunities for supporters to connect with you online.
A simple app that will enable you to update yourself. Yes, you read that right. Check it out!
We believe it should be super easy, simple and fast to email a quick thought like an idea, reminder and task to someone without the necessity to type an entire email
Workflows are patterns you can adapt to your processes. Follow the guide...
You can also set up email workflows based on any information you have about the contacts in your marketing database, such a page views, email or social media clicks, content downloads, contact properties, or any combination of these and more.
Who's right and who's wrong? Who knows? Whichever you choose, make sure you automate your email workflows.
In this blog post, we’ll provide a framework for evaluating ESPs, cover both the market-leading providers and some emerging players, and discuss which ESPs might be best for you based on your role, company size and objectives.