Opening the Mailman's bag
I hope you're enjoying some time off while it's Summer. Here are the 5 most popular items of the week, according to our followers.
Belated spring cleaning your Outlook inbox.
Few companies have adopted this yet, but it’s a way to remove mail from your main Exchange Server account, thus making more room there—so it is true archiving. It stores the old mail on slower and less expensive disk drives on the Exchange Server (so there are storage limits).
We can't stress this enough: email has the highest ROI of all outreach investments. Here's how it can impact your e-commerce business (if you have one.)
You typically want to set aside 10% of your audience as a no-email control group and then split everyone else 50/50 between your standard message and the one you want to test, such as no emojis vs. emojis. Ideally, you should A/B test the inside of the email too, but don’t introduce too many variables in one test or you’ll end up with noisy results.
Gimmio's Email Signature Generator
Nail that signature!
Access to an ever expanding list of amazing email signature templates! You will also get access to layouts that other people have created and shared publicly.
Tip: make it personal.
Adjusting your messaging based on demographics will change based on what data you have for your list, as well as how your product or offering relates to different types of people.
Who knew it would be that easy?
It's unequivocally true that privacy would be well-served if you could tell secrets to people you didn't trust and then stop them from passing them on. But you can't. It's a stupid idea.