The Mailman Blues 07/21/2018
July 21, 2018
The most popular news bits for the week

Opening the Mailman's bag

How many unsollicited emails do you read per day? Let me guess: 0. None. Nada. How often to you get bored to the point where you say: "Ah, I'm out of reading material: let's open the Spam inbox and see if I can learn something new.?" Never. So why would you think anyone else would? Enjoy the Summer while you read through the 5 most popular items of the week, according to our own readers.


summer.two

10 Ways that Email and Direct Mail Marketing Can Complement One Another

Caryl Anne Crowne

Mail is all we got. It's more than you think.

As a business, both marketing methods have their benefits: email marketing allows a company to reach customers via email and build relationships online, while direct mail marketing allows the same company to appeal to customers with physical mail like flyers and postcards.

summer.one

The Complete Guide To Choosing The Right CRM

Alex Brooke

Do you even know what a CRM does? If so, explain it in 15 words or less. You have 60 seconds...

Choosing a CRM doesn’t have to be complex or difficult though. The reason for implementing your CRM is key. What do you want it to do for you? There are three ways of identifying why you need a CRM.

summer.three

4 Ways to Leverage Email Marketing For Audience Engagement

Jared Evers

If you want to engage your subscribers or email recipients, you need to do something extraordinary. No need to walk a high wire though: there are simpler ways to accomplish that.

Consumers are tired of digital ads—just 9% of ads are viewed for more than a second and just 4% were viewed for more than two seconds, according to Marketing Week.

summer.four

How to Write Marketing Emails That Don’t Get Marked as Spam

Neil Patel

Spam was never a popular rock band. Stop wearing that T-shirt.

In your lifetime, you probably even got some spam messages with subjects featuring NSFW content. I don’t think I need to provide an example of this since I’m sure you have an idea of what I’m referring to.

summer.five

Don’t Fall For the New CryptoBlackmail Scam: Here’s How to Protect Yourself

Chris Hoffman

Scammers are people too. That's part of the problem.

Unfortunately, the scammers do trick some people. One scammer made about 2.5 BTC, or $15,500 USD, in the first two days of their scam on July 11 and 12. We know this because Bitcoin transaction records are public, so it’s possible to see how much money was sent to the scammer’s wallet address.

The Mailman

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