Opening the Mailman's bag
Let's take a look back at what turned out to be the most popular mail-related articles, products, and announcements of the week -- from July 7 through the 13th, 2018.
Blockchain will change everything, everywhere. Maybe with one exception: those hyperbolic article titles.
If you need to share an image with anyone anywhere in the world, with the help of e-mail, you can do so instantly. But if you need to transfer something of economic value (be it money or the title to a vehicle), it can take several days or even weeks. Time is money, and these slow-moving systems steal it from us.
Build your email list BEFORE you launch!
It’s totally fine if you don’t get the full 200,000 people from your goal on your pre-launch list. That’s the goal for the entire year, no need to get them all in the door on day one. But if you’re getting little to no sign-ups, you most likely need to rethink your products and/or your approach. Best to figure that out early on instead of after you’ve built your whole store.
Build your email list the right way.
Sure, a well-designed website can help grab their attention. But before they convert into subscribers, you need to provide them with a concrete value proposition.
Aren't pop-ups annoying? You betcha! But they work, so...
Yes! But you have to place them correctly, style them appropriately, make them contextually relevant, and offer something of value! Here are two recent success stories from our own website.
We should probably read this carefully before we publish again.
There’s nothing like a good story to draw readers in. Every subscriber is curious, and if you tell a story with both written word and images, you’ll have subscribers (virtually) lining up to read your newsletter.