Opening the Mailman's bag
Let's take a look back at what turned out to be the most popular mail-related articles, products, and announcements of the week -- from July 1rst through the 6th, 2018.
Your email newsletter sucks? Here's a detailed checklist of what you need to do to fix it. With examples.
Making it hard for people to unsubscribe is bad form and is not going to make your newsletter any more popular.
A reminder that direct mail is not completely dead.
Boring direct mail will not get you the results you want. You need to find ways to enhance your mail pieces to increase prospect and customer engagement.
How you hook that bait is the secret. Here's 3 ways to do it.
The knowledge gap is what reels people into your emails and drives them right into your offer. Your subscribers won’t have to think deeply about your offers. They will be drawn towards them.
Non-profits should know about these email marketing techniques.
Using the example with the kids again, you could share their handwritten cards or their crayon-colored pictures of sports in the new gym. Using these pictures in email will melt hearts and add that personal touch that boosts your contacts’ willingness to donate.
See Girl Work
Give them a reason to open your email.
Offering something special and unique in your newsletter that doesn’t appear on your website, blog or social channels is one great incentive for people to sign up for your newsletter.