Opening the Mailman's bag
Let's review what turned out to be the most popular mail-related articles, products, and announcements of the week -- from June 23 through 30, 2018.
Email marketing explained by email marketing experts. What did you miss?
This should come as no surprise. As marketers, we measure everything. Being meticulous about every key metric will help you make small changes to your emails that will yield large results. We’re going to touch on the exact KPIs to monitor in a bit (or you can simply jump ahead).
It's nice to have a different point of view -- or at least another set of experts on hand to help you with your email marketing needs, isn't it?
Yes, you can send out emails with |*FNAME*| greetings, but effective personalization goes far beyond that. Instead, customize your content itself based on its place in the customer journey.
How to sell travel and hospitability right here, right now? Let's get your email straightened up.
Travelers need inspiration. Deciding between a windswept beach in Florida or a European getaway isn’t easy. A newsletter gives them a glimpse at some of the great destinations they can visit, along with package options.
There are a lot more tools out there than what you imagined, am I right? Here's a listicle worth glancing over.
EmailOctopus helps you manage your email marketing campaigns with the help of Amazon SES. You can send email newsletters and drip emails. It helps you create and customize HTML email templates.You can also use pre-designed templates, analyze and optimize campaigns, and automate them. Store the details of your contacts and send customized emails with no effort within an automated workflow.
5 steps. That's all it takes. Just don't slip. Let's count: 1, 2, 3...
Once you get a feel for what automation can/can’t do you’ll start to come up with some more ambitious strategies that don’t simply save you time and money but transform your business entirely. Before long, you’ll be writing success stories...