The answer is: Attribution -- and other news.
September 1, 2018
The Mailman Blues 09/01/2018

Opening the Mailman's bag

I'm sealing up this letter
I just finished signing your name
My friends would all be surprised
If they knew I was playing this game

-- The Chi-Lites

We're working on testing a platform from a new partner to help us deliver targeted mails even more efficiently. It looks promising: we will be running test campaigns all weekend. In the mean time, read these tips, collected from our readers' favorites of the week.


Attribution: The Secret Sauce of Digital Marketing

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Hot or mild, the sauce's recipe is winning hearts and minds all over the place. Mail minds, of course.

The first step is to score all your content in terms of how it contributed to leads and wins. If a white paper is downloaded often, and a high percentage of the respondents who register to take the download become sales, that white paper should be scored relatively highly.

How to think strategically about email personalisation

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You have a plan, don't you? Write it down before it's too late. Then follow it. It's personal.

Remember that only you know your business priorities – machine learning on its own isn’t enough. You need to be able to set your own campaign and merchandising priorities to meet your business needs.

Why Email Newsletters Need to Be Part of Your Digital Marketing Strategy

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The obvious strikes again. Note to self: create a newsletter model that's fun, entertaining and educative.

There are over four billion active email accounts around the world at this very moment—and that number is projected to grow to almost 5.6 billion by the end of the decade. That’s a huge opportunity to find new customers, create awareness around your brand, and engage.

Top 10 Abandoned Cart Email Ideas

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What do you do with your leftovers? Do they live in the fridge for days or even weeks before they get re-discovered then discarded, like mine? Don't let your leftover orders rot.

Email marketing allows you to meet your customers where they go everyday- their inbox. So, let’s look at this way: people browsed through your products, liked them, added them to their cart and then got distracted, forgot about it or drifted away for some reason. Now, what do you do? Just be disappointed or make a move?

 

The Mailman

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