Opening the Mailman's bag
-- Taj Mahal: Going Up to the Country, Paint My Mailbox Blue
Don't just automate: animate! Tips collected from our readers' choice for the week.
Don't be a hoarder.
One of the best ways to deal with the clutter in your inbox is to get rid of the unnecessary emails you have been getting for years. Taking your email address from subscriptions lists will free up your storage space and save you time because you won’t have to delete a bunch of emails every day without even opening them. If you’re not reading that newsletter, then you should do your yourself a favour and unsubscribe.
Yes, you can make those emails more lively. Surprise, surprise!
We try to get as much data as we can from our customers, but it can be quite difficult because people use video in different ways. People have different goals and different measures of success. For one company, generating 10 leads through a video might be excellent. Whereas for another company, nothing short of 10,000 would be successful.
More tools. I need more tools! I just can't get enough tools!
Results don’t mean much if they’re not achievable in your specific industry. A marketing vendor may receive great performance results in one industry, and horrible results in another. Confirm that the vendor you’re considering has an impressive track record in your niche.
Everyone should be able to read your email and get to the message easily. I repeat: EVERYONE! Don't leave anyone behind.
Highlights in contrast colors: Colors are one of the three factors that give an email template its identity. Every color brings out a specific emotion within us but to some fraction of the world’s population, colors are a major hurdle. Color blindness roughly affects 1 in 12 men, 1 in every 200 women and there are three types of color blindness
A reminder: You need better copy, always.
One of your best marketing assets is the group of people who have already registered so design your email to encourage them to share the event with a friend. Odds are, if this person is interested, they know others who would be too. Include a call to action (CTA) that encourage those already attending to share the event with a friend in order to see a boost in last minute attendance and revenue.