Opening the Mailman's bag
No letter in the mail todayNo answer from my loveNobody knows what I've been throughNo one but God above
-- No Letter In The Mail, by Bill Monroe
Revive your email content for the Holidays. Make it a priority to deliver better value to your customers, and to avoid churning out the same old stuff. Here's some tips collected from our readers' choice for the week.
New boss in 2019. Same as the old boss from 2018.
Don’t take social media for granted. These platforms are some of the most visited sites in the world. They can get you, subscribers, if done correctly.
Don't be shy: show your appreciation.
Here’s a summary of what you’ll learn: Open rate compared to standard email, Click rate compared to standard email, Revenue generated compared to standard email, Conversion rate compared to standard email
And don't tell you don't have a strategy to start with.
Well-maintained email lists can be a huge asset for small business owners. When you think about it, each email subscriber is worth a certain amount of revenue for your business.
Where's the printer again?
Keep your copy sharp and concise; give your potential customers a greater insight of what you want them to know. Be persuasive, be intriguing and don’t forget to accompany this with bold and beautiful lettering.
I'm guessing the author is suggesting that there are mistakes that should NOT be avoided.
Just like you do with other content, tell stories, use humor, give inspirational messages, etc. Generate quizzes and surveys – people love them.