Automation for the rest of us -- and other news.
November 11, 2018
The Mailman Blues 11/10/2018

Opening the Mailman's bag

When you get to Asheville
Send me an email
Tell me how you're doing
How its treating you

-- When you get to Asheville, by Steve Martin

Auto-replies: are they only for acknowledgements? Ask Google. Here's some tips collected from our readers' choice for the week.


Google Enhances Click-to-Message Ads With Email Forwarding and Auto Replies

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Overwhelmed by the responses to your campaigns? Google to the rescue!

Data-driven attribution helps advertisers understand which keywords, ads, ad groups, and campaigns have the greatest effect on business goals.

What Is a Good Open Rate for Email Marketing?

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Just like the answer to everything: It depends.

If marketing data gets you excited like a shot of coffee straight to the veins, then this is the article for you. But even if it doesn’t, learning the ins-and-outs of marketing data is an integral part of designing winning campaigns and cannot be neglected.

The Best Marketing Strategy For New Bloggers (And Anyone)

gOh... so this blogger knows the ultimate recipe?

I think part of what’s made Medium so successful is that it’s a place where people come to read writing that has no agenda.

The Ultimate Guide to Google Sheets

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Even in a paperless world, you still need sheets.

Once your Google Sheet is set up and populated, you’ll want to think about how to share and protect your data. Data is automatically saved, so you don’t need to worry about that part.

3 Reasons Why Email Marketing Is Thriving Despite the GDPR

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I will survive, and you will too.

What probably the scares businesses most, though, are the GDPR fines. Depending on the scale of infringements, companies could be forced to shell out up to four percent of their annual revenue.

 

The Mailman

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