Opening the Mailman's bag
And little by little, light after light, that's how it died.
They say you never go home again, that's no lie.
Its like a letter in the mail to a brother in jail,
it's a matter of time until you can do a little bit better time.
-- James Taylor
Sing along: autumn is settling in. Pour yourself a cup of coffee and comb through the 5 most 'liked' items of the week by our followers.
Real mail for real people.
California started it and other states are considering having marketers follow strict rules, akin to the E.U.’s GDPR, on use of consumers’ personal data. For now, the best uses of direct mail are as a way to seek prospects’ permission to market to them using their personal data
Self-driving email marketing campaigns are just around the corner.
A blueprint for your next email campaign.
In today’s competitive market, anyone can design email content. By following the suggestions on this infographic, you’ll make your next email campaign stand out from the crowd.
Spend more, save more: the oldest trick in the bag is back.
So a user will see what looks like a regular email – save for the small ‘Ad’ box in the subject line. When clicked on, they’ll see an expanded version of your ad, which the advertiser can customize in Google AdWords. These can include photos, videos, phone numbers, and links.
You can never have too many subscribers.
Offering exclusive content only via email, is a way of giving your emails unique value and ensuring greater visibility on your contact list. This practice is known as email blogging and consists of sending publications, articles or advice via email only.