Interesting statistics:
- Employees are checking their email account 74 times a day. That ought to leave you wondering what else they do with the little time and attention they have left while they're on the payroll...
- 68% of all adults are on Facebook. That is somewhat concerning too, for the same reasons.
- The average return on investment of email marketing campaigns is $44 for each dollar spent. That's 4400%! Much better than your saving account's return, isn't it?
Ok, enough stats: let's get to work. Here's a few hints on how to maximize your marketing at the intersection of email and social media. If you can pull that off, you'll win big. Can you? Check out the infographic below and see for yourself.
Source: How to Combine Email Marketing and Social Media by Campaign Monitor
