Double opt-in
October 18, 2018
An Email Marketing Glossary Entry

What is Double opt-in?

A process that requires new list joiners to take an action (such as clicking on an emailed link to a personal confirmation page) in order to confirm that they do want to be on the list. Sometimes interpreted incorrectly by some email broadcast vendors to mean a new subscriber who does not opt-out of or bounce a welcome message.

The Mailman

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