Cost Per Thousand (CPM)
October 4, 2018
An Email Marketing Glossary Entry

Cost Per Thousand
Cost Per Mille
A measure of the expenditure necessary to acquire 1000 units.

Cost Per Thousand (CPM) refers to a measure of the amount of money required to get one thousand units of the same item.

If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.

The "M" in CPM stands for mille, the latin word for thousand. Expressed in Roman numericals, M = 1000.

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