Cost Per Thousand (CPM)
October 4, 2018
An Email Marketing Glossary Entry

Cost Per Thousand
CPM
Cost Per Mille
A measure of the expenditure necessary to acquire 1000 units.

Cost Per Thousand (CPM) refers to a measure of the amount of money required to get one thousand units of the same item.


If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.https://www.investopedia.com/terms/c/cpm.asp


The "M" in CPM stands for mille, the latin word for thousand. Expressed in Roman numericals, M = 1000.


The Mailman

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram