Conversion
October 1, 2018
An Email Marketing Glossary Entry

What is Conversion?

When an email recipient performs a desired action based on a mailing you have sent. A conversion could be a monetary transaction, such as a purchase made after clicking a link. It could also include a voluntary act such as registering at a Web site, downloading a white paper, signing up for a Web seminar or opting in to an email newsletter.

The Mailman

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