Confirmed Opt-In
September 27, 2018
An Email Marketing Glossary Entry

What is a Confirmed Opt-In?

When a subscriber joins your mailing list an immediate emailed message is sent requesting confirmation of their intentions by replying to the email. This provides an additional layer of security by requiring that email account be both subscribed and then verified by a confirmation email before they are added to the list. As a result, only those people with access to the account can respond to the confirmation message, greatly reducing the chance of abuse. For this reason, confirmed opt-in is regarded as the gold standard for secure email marketing.

The Mailman

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