September 25, 2018
An Email Marketing Glossary Entry

What is a Co-Registration?

Co-registration is the process of using partners to generate opt-in email leads that you can add to your mailing list for marketing purposes. When you reach a co-registration agreement with a site or a network of sites, they will ask new registrants if they would like to receive information from your company as well. If the registrants opt-in (choose to receive mailings), they will be added to your mailing list so you can market to them directly.

The Mailman

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