September 4, 2018
An Email Marketing Glossary Entry

What is B2B?

B2B is an acronym for Business To Business. The term is used to refer to any business or business process that services or sells to other organizations or businesses. IBM is an example of a B2B businesses.

How B2B Affects Emails

Emails sent to businesses are usually quite different from those directed at consumers, both in content and in format. The email cycles for B2B operations are quite long, the timing is usually limited to traditional business hours, the tone needs to be diplomatic and calculated, and finally the content needs to provide immediate, almost overwhelming value.


The Mailman

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