Acquisition Cost
August 26, 2018
An Email Marketing Glossary Entry

What is Acquisition Cost

In email marketing, acquisition cost refers to the cost of generating one lead, subscriber or customer in an email campaign.

Also Known As

  • Customer Acquisition Cost
  • CAC
  • Cost per Acquisition
  • CPA

How to calculate the acquisition cost?

Typically, the total campaign expenses divided by the number of leads, subscribers or customers generated by the campaign.


  • Campaign A cost $3500
  • Leads acquires: 62
  • Acquisition cost: $52.50


The Mailman

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