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Creating an eCommerce store has never been so more comfortable. With eCommerce platforms like Shopify and WooCommerce, you can now build your online store and start selling in no time. However, running an online business is not as easy as putting a few products up on your site and waiting for the magic to happen. What you need to do is put in some work to get visitors to your website, convince them to make a purchase, and get them to return to your eCommerce store again and again. If youre someone whos nev...

7 Email Marketing Tips You May Not (But Should) Know Email marketing has been around for quite some time. And, even though many claims that it is not as efficient as it used to be, it still offers quite anice ROI. And since the field of marketing is constantly changing, if you want to stay on top of your game, you should continuously learn about the latest trends. Naturally, this applies to email marketing, as well. There are always some new tips that you should know and new thin...

With the holidays right around the corner, businesses are ramping up their email marketing campaigns and deciding how theyll best cater to consumers. Its a time of year where shoppers spend significantly more, and brands can use this to their advantage if they play their cards right. In 2018, U.S. holiday spending amounted to $707.5 billion. Marketers can use this information to revamp their email marketing tactics so they better cater to their target markets and hit their sales goals for the year. Lets l...

If ever theres a time in the year marketers look forward to, its the holiday season. Why? Is it because its a time of merriment and good cheer? Yes. Well, but more than that, its because merry hearts translate to loose purse strings. Need proof? According to eMarketer, total retail spend over the 2018 holiday season was just shy of the $1 trillion mark ($998.32 billion). This years forecast is expected to be well over the $1 trillion mark. How can you ensure that you have a big piece of this pie? The...

If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of resources often leads to vanilla email programs that might fail to get you the expected results. On the other hand, well-resourced email programs are more likely to be successful. For example, marketers who describe their email p...

An awesome newsletter is visually engaging, attractive, and features a clear call-to-action. Apart from these attributes, there are lots of other qualities of a newsletter. Newsletters are functional, and they come in bright colors. Furthermore, they feature captivating videos and talk about the most ...

In San Francisco, coffee is serious business. Yet 500 of the customers who had signed up for the e-newsletter from Henrys House of Coffee had never purchased its bean-based beverage. That just would not do.

Are small businesses not using email or digital advertising? The Google Analytics for Local Businesses Study looked at 11K local businesses. Please visit Search Engine Land for the full article.

Email verification is a means to ensure the message a sender wishes to send to an address gets delivered. The process works by validating the existence of an email address, so the message sent would not bounce or trigger anti-spam blocking mechanisms on the receivers end. Some security solutions may not be equipped to do that, and so the sender can end up on a spam blacklist.Read the full story

This is a guest post from Megan Wright at Chamber of Commerce. More and more organizations are competing on customer experience. In fact, its estimated that, by next year, customer experience will overtake price and quality as the key brand differentiator. This change has lead marketing teams and customer service teams to drill into how customers are engaging with their brand. Its no longer just enough to provide a great product at a great value. Customers are now demanding a great experience as well. ...

Everyone does this, but it frustrates businesses, nonetheless.You get on your favorite stores website, add a few things to your cart, and then, for whatever reason, you dont checkout. Maybe you answered an important phone call or you were just browsing while the commercial break was on. Perhaps you just wanted to do a little window shopping and might make your purchase later. Weve all been guilty of this. But have you noticed how the smartest companies will send you an email letting you know that you forg...

The online holiday shoppingand spendingseason is here, and revenue expectations are even better than in 2018. Last year, holiday ecommerce accounted for $122 billion in November and December, according to Internet Retailer. A strong economy and positive consumer sentiment have analysts such as eMarketer predicting upwards of $135 billion in ecommerce spending in 2019. Cyber Monday is once again expected to be the biggest online shopping day in history, with a total that could approachor even surpass$10 bi...

One of iOS 13's coolest features is the ability to download, install, and choose fonts in select apps like Pages and Mail. However, you might notice an issue when writing an email with a custom typeface: there's no option to return to the default font. What gives? First of all, what is the default font for iPhone? Since iOS 9, Apple has used its own San Francisco as the default, replacing Helvetica. What's strange is San Francisco doesn't appear as an option in apps that support custom f...

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The people youre trying to reach are arguably the most important element to consider as you build your email marketing strategy. Please visit Marketing Land for the full article.

Over the next couple of weeks well be revealing a selection of our 37 brilliant Black Friday marketing hacks. If you missed the first nine tactics you can check out the blog here. Keep an eye on the blog in the coming days for smart Black Friday tactics you can start using now. Or, download the full cheatsheet here. 1. Trigger Black Friday messages based on email activity Email activity is never more insightful than over the Black Friday period. Create triggers that are based on a set of beha...

While we often put in a lot of effort into perfecting various aspects of our marketing copy, we sometimes dont give the CTA as much attention as it deserves. Yet, research shows that the CTA is just as important as other parts of our marketing copy; in fact, more than 90 percent of people who read a headline will also read your CTA copy. Furthermore, research by ConversionXL Institute found that about 97 percent of people pay attention to the headline of a piece of content, only 60 percent will scroll dow...

Some copywriters work for advertising agencies or design firms, while others prefer freelancing so they can choose their clients and what projects they work on. This article focuses on the cost of engaging freelance copywriters. Two advantages of hiring freelancers are: You can work with them directly, and you avoid paying agency markups. When deciding how much to budget, know that freelancers are businesses. As in any other business, they set their own pricing. Below are the seven most common factors that...

Email marketing is an evergreen trend leveraged by brands to boost engagement and generate leads. According to marketers, emails deliver the highest ROI among all channels. As a result, email marketing software systems such as ActiveCampaign have a loyal fanbase. Image via Campaign Monitor ActiveCampaign is undoubtedly the most popular email marketing platform. Marketers love its intuitive dashboard, drag-and-drop campaign builder, and sales and CRM integration. HANDPICKED RELATED CONTENT: 21 of the B...

Cyber Monday (the Monday after Thanksgiving) is one of the biggest shopping days online. If you want to take advantage of the opportunity to skyrocket your sales, you need to come up with a Cyber Monday email strategy. With email marketing, you can send your Cyber Monday deals straight to the inboxes of shoppers. Plus, email marketing is still one of the most effective marketing strategies for your business. According to statistics, email marketing has a 4400% ROI. That means that every dollar you spend on...