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If you have an event coming up, youre probably thinking up a detailed strategy to make sure as many people as possible hear the news and email should be an integral part of your plan. Why exactly should you use email to promote your events? For one, email gives you a chance to manage your invitations and RSVPs so youll have a head count of whos planning to show up. For another, email is the perfect channel to keep in touch with your audience a way to connect with them before, during, and after the event....

In order to increase your leads, one helpful method is by using a lead magnet. These magnets help you attract leads. A lead generation strategy relies heavily on creating lead magnets for its success, so this post will give you suggestions for using them in a more effective way. Before we start, a short overview of lead magnets for those who are newer to this concept. A lead magnet is when a business offers something useful or valuable to website visitorsin exchange for their contact information (email add...

Email is one of the most popular means of communication today. Over 3.7 billion people across the globe are email users. Thats nearly half of the worlds population! No wonder email marketing is being increasingly used by businesses to develop relations with customers and reach out to prospects.Email marketing may not appear as interesting and attractive as the other channels, like social media platforms. But that doesnt mean that email marketing is any less valuable. Did you know that an effective email mar...

If you are an email marketer, there is a good chance that you are already sending weekly or monthly newsletters to your subscribers. After all, it is the most popular format used by 83% companies. What is particularly bothersome is that far too many of the marketers stop right there and avoid sending any other email campaign. This is a huge mistake. It is quite obvious that your subscribers want to read something beyond a newsletter and get useful information about your products or offerings. Therefore, yo...

Use this marketers playbook and checklist of email basics to make sure your email is engaging and effective. [Bad Email Intro:] Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email, and a bad email can go unopened and unclicked. You have to remember the basics of building a good email. The tried and true ways to keep your audience opening, reading, and engaging with your messaging all still work. Can you think of a few? Then take this challenge: RIP THIS EMAIL AP...

One of the main reasons companies use webforms is to gather valuable information about their leads, in order to focus their marketing efforts on prospects who have a good chance of becoming customers. Thats why its essential to follow certain best practices when creating your form asking the right questions (and the right number of questions) makes it much more likely that a prospect will fill out the form, and less likely theyll abandon it. But what is the right number of questions to ask on your webfor...

A well-crafted letterhead can make all the difference to the success of your branding. Discover here five amazing examples of excellent letterhead design. Your companys letterhead says more than just your name. It shows the world who you are and what you stand for. A well-crafted letterhead can make all the difference to the success of your branding. You can make a lasting impression with one of these techniques. Discoverthese five amazing examples of excellent letterhead design. ...

Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another to help them figure out their target markets and refine their messaging. They use them to understand the differences between people that convert on their sites and those that dont in order to identify tactics that will drive more engagement or co...

They say you can earn $44 for every $1 spent on email marketing, but they almost never tell you how. So were gonna take a crack at it. At the very least, youll hopefully learn something about creating email content that improves your odds of getting a desired result. And who knows? Maybe youll even make liars out of us by doing a lot better than $44 . Getting started with email marketing: Youll need a few things Email lists You can build your email list by getting people to sign ...

As mobile devices are getting more and more popular with each passing day, it has become incumbent upon the marketer to build responsive email designs to cater to the mobile users. Designing responsive emails has become a must if you want to create a pleasant experience for the subscribers. An email newsletter can render well in the inbox on the desktop, but if not coded properly, it can lead to small fonts, narrow columns, and broken layout in mobile devices. That said, let us first understand the d...

Are you just getting started with an email marketing campaign for your business? Need some stats and facts to help you form and execute your email marketing strategy? We share 20 email marketing stats you need to know in this infographic. We break things down as follows: Email marketing what is it? Email marketing performance How to improve your CTR Email conversion rate by device Email marketing ROI Email on mobile devices The best times to send emails Personalisation maximises engagement E...

Hows our deliverability doing? Oh, its really strongweve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces. If you ever heard someone say this sentence, youve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. Even if the latter is healthy, you can still have issues with the former. Tweet this The biggest mix-up we see when we talk to customers is that deliverability is discu...

Our free guide covers the most common email marketing mistakes and what to do to ensure you get more emails delivered and opened.

Email marketing knows no boundaries. Its the perfect marketing solution for reaching your clients wherever they live in the world. But ifContinue reading on The Startup

Paleo Menu helps individuals live a healthier and happier life with free weekly menus and free content that has the objective to informContinue reading on Medium

Text-based vs Image-based Emails: Which is Best For Your Business? Imagine Times Square, New York City.What was the first thing that popped into your mind? Was it the massive steel skyscrapers? The standstill lanes of traffic? The flocks of tourists from every part of the globe?If youre like ...

But why is social media so popular? Facebook, Twitter, and Instagram allow audiences to stay connected and connect with people they never meet in real life. Social influencers have emerged from this and are now instrumental in many successful marketing strategies. People love to hear what other people are wearing, buying and doing. Thats why, today, 69% of people trust social influencers and peer recommendations more than they do brands. As a result, including social proof in your email mark...

If youve never heard of Unicode, youre in good company. Many of the worlds best marketers live in ignorant bliss, oblivious to what Unicode is. But if you use SMS in your business or plan to bring it into your toolkit soon, Im here to tell you that Unicode should be on your radar. Why? Because it can lead to gross overspend on your SMS campaigns if its not handled with care. But dont worry, the spoiler alert is Engagement Cloud can help . Read on to find out how. What is Unicode...

On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesnt B2B call for a mostly dry, professional, and lets face it, boringtone? After all, youre mostly talking about facts, figures, features, and putting an emphasis on business benefits. Youre informing and educating and trying to entice interest, but you might not always think you are doing much to intrigue, inspire, or even entert...

???? Hey Product Hunters, Thanks for clicking and taking the time to checkout Climate 365. ???? The problem As we all know... climate change is kinda a big deal. Everyone wants their voice to be heard, especially with governments seemingly ignoring the planet's catastrophic trajectory. However for most of us, the reality of writing frequent open letters or getting out on the streets and protesting is just not viable. .????Our solution With Climate 365 we wanted to cre...

I used to be a certified partner for many of the popular CRMs and marketing automation tools out there. But after working in a digital marketing agency for 5 years implementing those tools I always found that they were too convoluted, expensive or just downright un-intuitive for most business owners. I felt that after working with those tools for so long and developing contributing software to them I might be able to design something more intuitive and easier to implement for the DIY ...