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How to Easily Nail Email Subject Lines

A Simple Strategy for Improving Email InteractionContinue reading on The Startup

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Spam: How to find out who leaked your personal information

E-mail aliases as a way to protect yourself against spamContinue reading on The Startup

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5 crucial elements of brand storytelling

Every good story has a protagonist, an antagonist and sense of revelation. Heres how that translates to telling stories about any organizationeven the dull ones. Ill never forget this experience. Iwas standing in the security line at the Atlanta airport and couldnt help but eavesdrop in on the conversation of the guy ahead of me. He was on the phone with his assistant and it was clear they were preparing for a workshop the next day. As they discussed what was needed for the workshop, he said: Youll have...

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8 Common Email Marketing Mistakes to Avoid in 2019

It doesnt matter what type of business you have or what industry youre in; everyone needs to incorporate email campaigns into their marketing strategy. Theres a common misconception that email marketing is dead. Thats just simply not the case. So for those of you who are struggling with your email strategy, theres a good chance that youre making some mistakes. Dont get me wrongIm not saying this to discourage you. This is actually good news. All this means is that you need to make some adjustments with y...

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8 Softwares to Automate your Marketing Strategy in 2019

Theres nothing better than seeing your strategy turn heads and get people to notice your clients great product or services. Butits tedious work and time-consuming. Hours spent on menial tasks burn you out and drain your passion for the job. Why? Because you know your time is better spent on problem-solving and utilizing your magical creative thinking skills. Worse, most marketing activities torpedo your productivity levels. The good news? There are ways to bypass most activities through automation. ...

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Give me a kiss: How to word sentences that move your customers

How to use persuasive techniques when wording sentences for your marketing campaigns.I want you to give me akiss.Could you do that for me?Please?Ok, that was unusual. Im not particularly used to asking my readers for akiss.However, the above was an example of persuasive writing. Persuasive writing that moves you to act, provided youre willing to answer the ask. It utilises what is known as the activevoice.Simply put, any sentence that places the noun before the verb is an active sentence. Nanny Emma is look...

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6 Essential Characteristics of Any Content-led Marketing Strategy

Great content makes the marketing world go round. Regardless of whether you are creating compelling email marketing campaigns, engagingContinue reading on The Startup

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Send to Things -- Add tasks to Things from your Android device

I started using Things a few days ago. It's an awesome task manager app whose only downside is that it is only available on iOS devices. This was a problem for me because, while I use a Mac on my day-to-day, I'm also an Android user. The only workaround offered is an email address you can send tasks to. I wanted a better experience, so I built a little app in a day and decided to open-source it for others to use. Miguel Piedrafita ...

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Key Elements Of A Successful Outreach Email

In the 21st century, sending and receiving emails has become a routine for all of us. It does not matter if you are a marketer, entrepreneur, or a regular user, chances are you have to use email on the daily basis and not always you will be reaching out to someone you know. Since email is the most common and convenient mean of communication, it is widely used for all kinds of correspondence, business, marketing, and other purposes. Therefore, quite often we receive and send messages to people we dont know ...

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MagicPad -- Free, simple, and private, offline text encryption suite.

Super excited about sharing MagicPad! A free, simple, and private, offline text encryption suite. 0 collected data and 100% open-source. I'm not sure if it was only me frustrated with existing PGP encryption tools, but I took it as a challenge to create a one-stop-shop to create an encryption tool. Aimed at both novices of encryption as well as power-users. Compatible with iOS + Android (preferably saved on the homepage). The user can download the generated keys as images! N...

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3 Email Marketing Hacks Most Marketers aren't Taking Advantage Of

Email marketing has always been and will continue to be one of the main tactics and strategies businesses rely on to communicate, engage and convert prospects and customers. As a business, you will find yourself sending emails to your prospects and customers for all sorts of reasons. From transactional emails to promotional, nurturing, and loyalty building, there is just an incredible amount of content to send to your database at any given month. But like any other strategy, your email marketing and marketi...

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10 of the Worst Email Subject Lines in My Inbox

Plus How to Fix Them.Continue reading on The Startup

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How Automated Email Templates Help You Scale Up Your Personalization

When youre marketing to an audience who number in the millions, manual personalization becomes an impossible task. In the past, many businesses tried to ignore this challenge by simply sending identical emails to every subscriber on their list and racking up numerous unsubscribes as a result. More recently, organizations have aimed to split the difference between mass emailing and personalization by segmenting their subscriber lists. But segmentation requires marketers to manually design multiple versio...

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A List of Effective Mailchimp Alternatives

MailChimp has been the irrefutable leader in the world of email marketing, and you can use the word MailChimp and Email Marketing correspondingly. Because of its user-friendly interface, and an impressive cluster of features, MailChimp has been the dominant email marketing tool over the years. This tool is so popular that it was used to send over a billion emails during Thanksgiving week. After a detailed analysis of many email marketing tools, we stumbled upon some fresh and promising alternatives of...

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How to Easily Destroy Your Landing Page Tests

No matter what product(s) you are trying to sell, its important you always conduct the right amount and kinds of tests. These will help ensure you are finding out what you can about your audience which will help you convert going forward. However, Im surprised at the amount of people you fail to conduct the right split tests, and this destroys their conversion rate. Even more, Im surprised at the amount of people who dont make use of all the handy tools they have like funnels, design, plugins, etc. With ...

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How to Create a High-Converting Landing Page (Step by Step)

Website owners and developers often have the goal in mind of achieving success through their product or brand. There are many different paths to get to that final goal, though none of them are particularly easy. However, the sense of accomplishment and pride youll feel from creating something that simply works is unmatched. Landing pages are a necessary, and interesting aspect of creating a successful brand. You may be asking, What is a landing page, why do I need one, and how do I create one? Dont ...

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6 Email Marketing Trends To Grow Your Business In 2019

Email marketing landscape tends to shift a little every day. As the email industry continues to evolve, it becomes important to keep upContinue reading on Hacker Noon

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What's So Great About Email Anyway?

Why we need to own our platform during this time of social media overwhelmContinue reading on The Startup

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5 Irresistible Trends That Heighten Your Sales & Conversion Rate

It is time to look at your website as any other physical store or office. A website does not exist merely to occupy the digital space. It must be bringing in business whether in real dollars, email signups or whatever you define as conversions. Your job is to boost your conversion optimization strategy with a combination of traditional marketing tactics and e-commerce trends. Conversion rate optimization or CRO is a common term in e-commerce. It is a process of improving customer experience to drive a key ...

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How to Get Better Results with Email Marketing

Many online companies are making use of email messaging to reach their clients, as a way to promote products and services outside of social media. However, theres a carefully planned way to go about starting an email marketing campaign to get the best results out of it in the long run. #EmailMarketing is a great way to reach your brands target audience. Lets take a look at some best practices for better campaign results.Click To TweetThe best way to get noticeable results from your email marketing campaig...

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Why Customer Experience Is The Only Differentiator Left

No matter your role or your industry, people are going to tell stories about their experiences with you. Its been said for a long time that customers who have a negative experience with a business are two to three times more likely to leave a review of that business than customers who have a positive experience. A couple more stats that prove how important good customer experience is: 88 percent of people trust online reviews as much as they trust their best friends recommendations 80 percent of...

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