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8 tips for MSPs to build an effective landing page

The phrase landing page gets tossed around a lot lately, and Ive seen a lot of subpar pages around. Heres a more in-depth look at what it means to build a good one for optimal user experience and greater ROI. Get ahead of the game with our MSP marketing toolkit First, what is an actual landing page? A landing page is a specific type of web page designed to get you more leads. They tend to live outside your website and are not accessible through your sites navigation menu. Usually, it presents an offe...

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7 Awesome Marketing and Automation Platforms to Check Out in 2020

Most businesses today invest in one or more forms of marketing and automation software. Marketing and automation platforms ease your workload while improving your efficiency handling marketing data. These survey statistics reveal that marketing automation has helped 63% of companies outperform their competitors. With marketing and customer management being a multifaceted challenge, its no surprise that there are a number of platforms and no coding apps offering solutions to make your life easier. From cont...

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How to Create a Newsletter (If You Don't Know How to Start)

How many weekly email newsletters do YOU subscribe to? Uh huh Uh huh (nods head solemnly). And how many of them do you actually read? Mmm yes, thats what I thought Me personally? Im subscribed to over 100 different email newsletters. Ive been doing this for years because I like accelerating my knowledge in marketing by studying what other entrepreneurs are doing. However, out of 100+ subscriptions, I only have time to read a handful each week. And Im talking about actually reading them. The ones I d...

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How to Get More Email Subscribers as Online Sales Grow
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How an E-Mail About My Furlough Activated Impostor Syndrome

It made me question what it means to leave a legacyContinue reading on The Startup

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Setting up AWS SES Email Backend for Production

Lets sign up for Amazons Simple Email Service (SES) so our contact form will work in production. Previous information on setting upContinue reading on The Startup

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Palabra -- Trello-style email sequences

Hi hunters! I want to share a product Ive been working on for some weeks. I started building Palabra to make automating emails from an app to a user much easier. Our goal is to help you email your users based on how they interact with your app using the data available on your platforms (Segment, Stripe, Airtable, Zapier, Webflow, etc). Cool stuff you can do today: - Trigger an email based on a user action (e.g. when they sign up / when they search for a product). - Sc...

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How to Create an Elementor Landing Page With Email Opt-in Form (For Free!)

Need a helping hand with creating an Elementor landing page? With its visual, drag-and-drop editor, Elementor gives you all the tools that you need to create beautiful, effective landing pages without writing a single line of code. But putting those tools together to create the final product can feel a little overwhelming, right?Grow your audience, grow your businessCapture subscribers at the right time on your website and send them beautiful emails from your WordPress admin.Sign up for free ...

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How to Create a Landing Page: The Simple Step-by-Step Guide

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content. I also noticed a few things that separated this particular webpage from others. Source First, I noticed that this landing page was simple. It wasn't terribly busy, and the design s...

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7 Types of Branding Strategies and How to Select One (+ Examples)

With so many branding strategies to choose from, it may be difficult to pinpoint which branding types work well for your business. Some of the best ways to select the proper branding strategy begin with understanding what branding is and defining your brand identity. Once you learn how to position yourself as a brand and you take advantage of brand strategies, you will be on your way to earning brand loyalty, recognition, equity, and awareness. What Is Branding? Branding is a marketing practice tha...

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The 13 Best Email Template Builders for Any Budget

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isnt easy, and it might require you to build a template using HTML so youre not designing and altering every new email from scratch. Thankfully, there are dozens of email template builders available, all of which can help you int...

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5 simple examples of inbound marketing automation

Inbound marketing automation doesnt have to be complicated. You might be imaging a dozen different software platforms communicating behind the scenes to sell your products and services all according to some mastermind plan that took six months to set up. Were here to break this down in a more straightforward way for you and show examples of how you can automate your inbound marketing to: Get better results from individual pieces of contentFollow up with interested leadsProactively reach out to...

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What Is Email Marketing And How Does It Work? + Mega Guide To Create A More Modern And Effective Campaign

What Is Email Marketing And How Does It Work? Many people still dont know what email marketing isor continue to think that this technique consists of doing a super massive email campaign, that is, hunting ducks with a machine gun.At the same time, I am still hearing that it is not wrong to buy databases or add any email or subscriber to our lists. Given which, we must ask ourselves: Is that an example of email marketing or is it spam?Perhaps these are some of the main reasons why until a few years ago, thi...

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Transform Email Designs into HTML & CSS with the least coding

How to code emails in the most visual way, without prior coding experienceContinue reading on Prototypr

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3 Effective Ways to Optimise Your Email Marketing for Maximum Growth and Retention

Build your brand and make the most of your email list for the next few months.Continue reading on The Startup

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Bouncebacks could be killing your email marketing. TrueMail makes sure it never happens again

TLDR: With TrueMails bulk email verifier, you can check the validity of every email address on your marketing list before your emails go out. Sure, social media is young and flashy and sexy with some unquestionable advantages. But if you ask companies about the tactics that truly make an impact on their bottom line, theyll tell you that email marketing remains the king. For small to midsize businesses, over 80 percent of those companies still look to email marketing as their primary source for finding new c...

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Gmail Quick Settings: How To Easily Change Your Inbox's Theme

Googles Gmail is a free email service used by many and now the option of customizing the inboxs theme and style has gotten a little easier, thanks to the introduction of new quick settings. Heres how quick settings work and how you can use the new feature to change up your Gmail look and feel.Gmail wasnt Googles only email serviceas up until 2019, the company also offered an Inbox by Gmailsolution which had proven popular among users. While the look and feel of the other Google email service was very differ...

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How to Automate Sending Email Task

Using PDI we can create a data pipeline for sending emails.Continue reading on Medium

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20 Landing Page Templates for New Websites

Creating a landing page is an essential part of launching a new website. Its an ideal way to build an email list and keep potential visitors and customers abreast of what you plan to do with your site in the near future. Of course, the idea of setting up a site before your real site even launches can feel overwhelming. Thankfully, this can be easily remedied by using landing page templates that offer the features and aesthetics you need. Weve put together a list of twenty of the best landing page templates...

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How Nonprofits Drive Donations During a Recession

As COVID-19 impacts a variety of industries worldwide, nonprofit organizations are among the most heavily affected. The human and economic toll of this pandemic is immeasurable. With business closures and company layoffs, businesses and community members have less money to contribute to philanthropy. Social distancing policies and stay-at-home mandates mean in-person events like fundraiser galas and walks/runs are canceled. Nonprofits rely on these sources of contributions to keep their organizations run...

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How to Send SMS Messages to Your WordPress Users

Recently, one of our readers asked if it was possible to send SMS messages to their subscribers along with email newsletters. The answer is yes. You can easily send text messages to your website users by using one of the many SMS plugins for WordPress. In this article, well show you how to send SMS messages to your WordPress users, step by step. Why Send SMS Messages to Your Users? Sending SMS messages can be highly effective in bringing back customers to your website. Particularly, when used with oth...

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